Privacy Policy

Policy Introduction & Core Principles

This Privacy Policy is formulated to standardize the platform’s collection, use, storage, protection and management of user personal information, clarify the platform’s privacy protection obligations and user personal rights and interests, and ensure that all user personal data processed in the process of platform operation and service provision comply with international network security and personal privacy protection specifications. This policy is applicable to all users who register accounts, browse pages, place orders, consume products and enjoy after-sales services on our clean beauty e-commerce platform, covering all personal information processing links in the whole process of user shopping and service experience.
The platform always adheres to the core principles of legality, legitimacy, necessity, transparency and security in personal information processing. We only collect and use user information within the scope necessary for business operation and service provision, will not collect irrelevant personal information without user authorization, and will not use user personal information for illegal, improper or unexpected purposes. All user personal data will be protected through strict technical and management measures to prevent information leakage, disclosure, abuse and loss, and fully safeguard the personal privacy security and legitimate rights and interests of global users.

Scope of Collected User Information

In order to provide stable, efficient and personalized e-commerce shopping services, the platform will collect necessary user information in a standardized and limited manner during user access and use of the platform. The collected information is divided into basic identity information, order transaction information, logistics distribution information and platform behavior information. The basic identity information includes user account registration information, basic identity labels and personalized setting information confirmed by users independently, which is used to verify user identity and ensure the security of account login and use.
The order transaction information includes user shopping order records, product browsing records, consumption preferences, payment records and after-sales service records, which is used to complete order transaction processing, after-sales service follow-up and platform service optimization. The logistics distribution information includes user receiving address, recipient information and contact information confirmed independently by users, which is specially used for product delivery, logistics tracking and order delivery confirmation. The platform behavior information includes user page browsing track, operation habits and interactive feedback information, which is used to optimize platform page layout, product recommendation and user shopping experience.
It is clearly stipulated that the platform will not actively collect user sensitive privacy information including but not limited to personal biological information, private asset detailed information, personal communication content and irrelevant private information. All collected user information is only limited to the service scope required for the normal operation of the e-commerce platform, and there is no excessive collection or unauthorized collection behavior.

Purpose of Information Use

All collected user personal information will only be used for legitimate and necessary platform operation and service provision purposes. First, it is used for user account management and security verification, including account login authentication, identity verification, abnormal account risk monitoring and account security protection, to prevent illegal account theft and fraudulent use behaviors and ensure the safe use of user accounts. Second, it is used for order transaction processing, including order confirmation, payment verification, product shipment arrangement and transaction record retention, to ensure the smooth completion of each shopping order.
Third, it is used for global logistics distribution services, including accurate product delivery, logistics information synchronization and delivery status confirmation, to ensure that users can receive ordered products efficiently and accurately. Fourth, it is used for after-sales service guarantee, including return and refund processing, customer service consultation reply and order problem follow-up, to provide users with complete after-sales service support. Fifth, it is used for platform optimization and service improvement, analyzing user shopping preferences and behavior habits, optimizing product display, page experience and service process, and improving the overall shopping experience of the platform.
In addition, user information may be used for official platform notification and service reminder, including order status update, logistics progress reminder, after-sales processing notification and platform rule update announcement, to ensure that users can obtain key service information in a timely manner. The platform will not use user personal information for commercial promotion, spam push and other irrelevant purposes without user explicit authorization.

Information Storage & Security Protection Measures

The platform adopts international advanced data storage and security protection technology to manage user personal information uniformly. All user data is stored in encrypted professional server equipment, with multi-layer encryption protection system set up for data transmission, storage and invocation links to prevent data leakage, tampering, loss and illegal access. The platform has established a perfect data security management system, formulated standardized data access authority rules, and only authorized professional operation and maintenance personnel can access user data within the scope of work duties, with full-process operation records and traceability management.
In terms of data storage cycle, the platform implements differentiated storage rules according to different types of information. For user order transaction and service records generated in the shopping process, the platform will retain them for a reasonable time in accordance with international e-commerce operation specifications, which is convenient for users to query historical orders and handle after-sales problems. For invalid and expired user information that is no longer needed for service, the platform will automatically clean up and destroy it in a standardized manner to avoid long-term redundant storage of user personal information.
The platform regularly carries out data security risk detection and system maintenance, continuously optimizes security protection technology, repairs potential system vulnerabilities, and resists network attacks, illegal intrusion and other security risks. We strictly require all internal employees and cooperative service providers to abide by privacy protection rules, prohibit any behavior of stealing, leaking or abusing user information, and establish a perfect accountability mechanism for information security violations.

Information Sharing & Disclosure Rules

The platform strictly abides by the principle of non-disclosure of user personal information, and will not share, disclose, transfer or sell user personal information to any third-party institutions or individuals without the explicit consent of users, except for the situations stipulated by laws and regulations. In the process of platform operation, only when it is necessary to rely on third-party service providers to complete supporting services, we will provide the minimum required user information to the cooperative institutions, and sign strict privacy confidentiality agreements with all cooperative parties to bind them to fulfill privacy protection obligations.
The third-party cooperative institutions involved include logistics and distribution service providers, payment service institutions and platform technical maintenance service providers. The information provided to third parties is only limited to the information necessary to complete the corresponding services, and the third parties are prohibited from using the user information obtained from the platform for any other purposes. Once the cooperative service is completed, the third parties will immediately stop using the user information and delete the relevant data in accordance with the agreement.
The platform will only disclose user information in accordance with legal provisions or mandatory requirements of official judicial institutions. When receiving formal legal investigation, evidence collection and law enforcement requirements from official competent departments, the platform will truthfully provide relevant user information within the legal scope according to the regulations, and actively cooperate with official law enforcement work. Except for the above legal situations, no user information will be disclosed to any external party.

User Privacy Rights & Service Guarantee

Users have complete independent rights to their personal information on the platform, including information query right, modification right, deletion right and authorization cancellation right. Users can independently query, modify and update their personal account information, receiving information and preference settings in the platform account background at any time. For invalid or unwanted personal information, users can apply for deletion through official channels, and the platform will complete the verification and processing within the specified time limit.
Users have the right to withdraw the information authorization granted to the platform at any time. After the authorization is withdrawn, the platform will stop collecting and using the corresponding user information, but the historical transaction and service records generated before the withdrawal of authorization will be retained in accordance with industry specifications to ensure the traceability of transaction records. If users find that their personal information is leaked, abused or improperly used, they can initiate a complaint and feedback through the official customer service channel, and the platform will launch a special investigation mechanism in a timely manner, verify the problem and give a solution.
The platform will continuously optimize the privacy protection system, update the privacy policy in a timely manner according to the adjustment of international privacy protection regulations and platform business development, and publicly display the updated content on the official page to ensure that users can always understand the latest privacy protection rules. We always take user privacy security as an important basic guarantee of platform operation, and strive to build a safe, transparent and reliable privacy protection system for global users.