{"title":"Eye Mascara","description":null,"products":[{"product_id":"fullest-volumizing-mascara-iliabeauty-fullest-volumizing-mascara","title":"Fullest Volumizing Mascara","description":"\u003cp\u003eWhat It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*\u003cbr\u003e\n*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.\u003cbr\u003e\nWhat It Does: Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.\u003cbr\u003e\nFullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.\u003cbr\u003e\nClinical Results\u003cbr\u003e\nIn a consumer study of 32 people:\u003cbr\u003e\n- 100% agreed it made their lashes look fuller and more voluminous\u003cbr\u003e\n- 100% agreed it didn’t feel feel heavy on their lashes\u003cbr\u003e\n- 97% agreed it didn’t flake or crumble\u003cbr\u003e\n- 94% agreed it didn’t smudge\u003cbr\u003e\nWhat Else You Need to Know\u003cbr\u003e\nWith its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.\u003cbr\u003e\nFull Size: 0.32 fl oz | 9.5 ml\u003cbr\u003e\nMini Size: 0.13fl. oz. | 4ml\u003c\/p\u003e","brand":"iliabeauty","offers":[{"title":"Fullest Volumizing Mascara","offer_id":49498180616330,"sku":"40816224895056","price":8.4,"currency_code":"USD","in_stock":true},{"title":"Fullest Volumizing Mascara - Mini","offer_id":49498180649098,"sku":"40816224927824","price":3.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/7137\/4730\/files\/1f4cb908c301cab43103c8eb1870569d.webp?v=1780571960"},{"product_id":"limitless-lash-mascara-iliabeauty-limitless-lash-lengthening-mascara","title":"Limitless Lash Mascara","description":"\u003cp\u003eLimitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.\u003cbr\u003e\nFull Size : 0.27oz. | 8g\u003cbr\u003e\nMini Size : 0.1oz. | 3g\u003c\/p\u003e","brand":"iliabeauty","offers":[{"title":"After Midnight \/ Full","offer_id":49498181861514,"sku":"40747224432720","price":8.4,"currency_code":"USD","in_stock":true},{"title":"After Midnight \/ Mini","offer_id":49498181894282,"sku":"40747224465488","price":3.9,"currency_code":"USD","in_stock":true},{"title":"Before Dawn \/ Full","offer_id":49498181927050,"sku":"41125980831824","price":8.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/7137\/4730\/files\/aeafcd904dba5ab466a5e40ed86d1e31.webp?v=1780571970"},{"product_id":"mascara-is-a-moment-set-iliabeauty-mascara-is-a-moment-set","title":"Mascara is a Moment Set","description":"\u003cp\u003eAfter Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with After Midnight, a classic soft black. Or opt for a soft, natural look with Before Dawn, a rich new shade of chocolate brown. With either shade, the award-winning formula lengthens, lifts, and separates lashes without clumping, plus resists flaking or smudging for up to 12 hours. And the unique dual-sided wand? We tested over 100 to find one that acts like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, Limitless Lash removes easily with warm water—no scrubbing or tugging needed. It’s the moment you’ve been waiting for.\u003c\/p\u003e","brand":"iliabeauty","offers":[{"title":"Default Title","offer_id":49498183434378,"sku":"41183301140560","price":17.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/7137\/4730\/files\/daff9537ddd576c35994e2f07ad02e5b.webp?v=1780571986"},{"product_id":"the-art-of-the-eye-trio-iliabeauty-the-art-of-the-eye-trio","title":"The Art of the Eye Trio","description":"\u003cp\u003eYour everyday eye becomes your daily artistic practice. Meet The Art of the Eye Trio, a customizable set of two Eye Stylus Shadow Sticks paired with your favorite shade of Limitless Lash Mascara. First, let your lids be your canvas. Choose from 20 Renaissance-inspired Eye Stylus shades for rich, waterproof pigment that blends easily and lasts up to 12 hours. Mix + match shades, or wear them solo to cover with color, line + define, or highlight. Put finishing touches on your timeless work of art with a few swipes of long-wear Limitless Lash Mascara—in your choice of soft black or rich chocolate brown. Either shade of the award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers. Expand your palette and let inspiration take hold with this versatile trio.\u003c\/p\u003e","brand":"iliabeauty","offers":[{"title":"Default Title","offer_id":49498189496458,"sku":"41205259534416","price":27.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/7137\/4730\/files\/6586c7a88df07525ae8fac7f96fc4f62.webp?v=1780572028"},{"product_id":"the-beauty-of-clean-makeup-set-iliabeauty-the-beauty-of-clean-makeup-set","title":"The Beauty of Clean Makeup Set","description":"\u003cp\u003eGive the gift of clean beauty. This limited edition set features three eye, lip, and cheek essentials for dynamic lashes + hydrating color.\u003cbr\u003e\nLimitless Lash Mascara’s unique dual-sided wand lengthens, lifts, and separates—while the award-winning formula resists clumping, flaking, and smudging for 12 hours. In its classic, soft black shade, Limitless Lash delivers powerful lash care ingredients to nourish and strengthen like a serum. Plus, it’s safe for sensitive eyes and contact lens wearers.\u003cbr\u003e\nLip Sketch Hydrating Crayon in Gala glides on smoothly, delivering a rich, brick rose shade with a soft-matte finish. The hybrid liner + lipstick lasts 12 hours and is clinically proven to hydrate, smooth, and plump lips over time.\u003cbr\u003e\nMulti-Stick in At Last adds a creamy mauve rose wash of color to cheeks + lips.\u003cbr\u003e\nWrapped in custom ribbon artwork, this seasonal set is ready to gift—or keep.\u003cbr\u003e\nWhat’s Inside\u003cbr\u003e\n-\u003cbr\u003e\nFull-Size Limitless Lash Mascara in After Midnight (soft black)\u003cbr\u003e\n-\u003cbr\u003e\nMini Lip Sketch Hydrating Crayon in Gala (brick rose)\u003cbr\u003e\n-\u003cbr\u003e\nMini Multi-Stick in At Last (mauve rose)\u003c\/p\u003e","brand":"iliabeauty","offers":[{"title":"Default Title","offer_id":49498189922442,"sku":"41361551917136","price":19.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/7137\/4730\/files\/b70abd254d26cfa326f241984bc67e01.webp?v=1780572035"}],"url":"https:\/\/iliabeautyusshop.com\/collections\/eye-mascara.oembed","provider":"iliabeautyusshop.com","version":"1.0","type":"link"}